10 independent agency networks for brands to know
It’s no secret that the majority of agencies in the industry are owned by just a handful of major holding companies including WPP, Publicis, Omnicom, Interpublic Group of Cos., Dentsu Group and Havas. Although holding companies still have a grip on the overall agency landscape, independent agencies have made a significant push over the past few years. In fact, seven of Ad Age’s 10 A-list agencies this year are independent agencies.
Article by Brian Bonilla.
10 independent agency networks for brands to know
It’s no secret that the majority of agencies in the industry are owned by just a handful of major holding companies including WPP, Publicis, Omnicom, Interpublic Group of Cos., Dentsu Group and Havas. Although holding companies still have a grip on the overall agency landscape, independent agencies have made a significant push over the past few years. In fact, seven of Ad Age’s 10 A-list agencies this year are independent agencies.
Article by Brian Bonilla.
About IKPN
Independent Knowledge Partner Network (IKPN) helps extraordinary businesses evolve. We invest in partners in marketing-related industries, providing businesses like yours with the tools to do what you do best. We focus on your business goals, and support you with your challenges and ambitions. Because when you win, we win.
Share Article
