10 independent agency networks for brands to know

It’s no secret that the majority of agencies in the industry are owned by just a handful of major holding companies including WPP, Publicis, Omnicom, Interpublic Group of Cos., Dentsu Group and Havas. Although holding companies still have a grip on the overall agency landscape, independent agencies have made a significant push over the past few years. In fact, seven of Ad Age’s 10 A-list agencies this year are independent agencies.
Article by Brian Bonilla.
AdAge-Blog-Featured-Image

10 independent agency networks for brands to know

It’s no secret that the majority of agencies in the industry are owned by just a handful of major holding companies including WPP, Publicis, Omnicom, Interpublic Group of Cos., Dentsu Group and Havas. Although holding companies still have a grip on the overall agency landscape, independent agencies have made a significant push over the past few years. In fact, seven of Ad Age’s 10 A-list agencies this year are independent agencies.
Article by Brian Bonilla.
AdAge-Blog-Featured-Image

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